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Essay About Yellow Colour Things

Colour is a powerful and important communication tool, and it is tied to religious, cultural, political and social influences.

By stopping to consider what each colour represents and is linked to in the ‘real world’ we can make informed design decisions that ensure we appeal to our target audience. Without this consideration we run the risk of offending the very people were are designing for.

[Notice: Learn more about colour and design processes at The Future of Web Design New York City on Nov 16-17]

#1 It Affects your Mood

Most of us have a favourite colour or prefer some colours over others. This is because can affect our moods so we surround ourselves in the colours that have a positive impact on our mood.

Red can boost your energy, yellow often makes people feel happier, and blue is proven to bring down blood pressure and slow your heart rate which is why it is often associated with being relaxing. If you combine the happiness of yellow and the relaxing feel of blue you get green, a very pleasing colour for many people.

Mental health units are known to use pastel tones on their walls so that patients feel calm, happy, and relaxed. Walls that are beige with a pink tint combined with mint green floors are a popular combination as it is said to create a soothing, harmonious and calm area. At the other end of the spectrum, literally, schools tend to user bright colours that appeal to children.

When choosing colours for your next design it is important to consider how they will combine and sit with the other elements on the page and what impact that will have on the mood of your audience.

#2 Colours Communicate Invisibly

Wassily Kandinsky was one of the first pioneers of colour theory. A renowned Russian painter and art theorist, he is often considered the founder of abstract art. Kandinsky believed the following colours communicate the following qualities:

  • Yellow – warm, exciting, happy
  • Blue – deep, peaceful, supernatural
  • Green – peace, stillness, nature
  • White – harmony, silence, cleanliness
  • Black – grief, dark, unknown
  • Red – glowing, confidence, alive
  • Orange – radiant, healthy, serious

#3 Colour has Cultural Significance

Different colours mean different things in different places. This is extremely important for designers to know because without an awareness of the cultural significance of a particular colour, you risk offending your entire target audience.

Purple for example is a colour of mourning in Thailand. In western culture however, it is associated with royalty, luxury, wealth and sometimes magic. The brand colour for Thai Airways is purple. On first glance this seems like a huge error on their part because as mentioned above, purple is a colour of mourning in Thailand.

It is most likely however, that the Thai Airways website isn’t aimed at locals but at tourists, therefore if westerners view the site and see purple it will associate Thai Airways with values such as luxury and comfort.

Other examples are:

  • In western cultures black is a colour of mourning
  • In Japan however it is a colour of honour, with white the colour of mourning
  • Red in the west represents danger, love, passion
  • In India it is a colour of purity, in China it is a colour of good luck and in South Africa it is a colour of mourning
  • Yellow represents courage in Japan, mourning in Egypt and hope in the West

#4 Colour can be Inspired by our Surroundings

We live in a colourful world, a world that acts as the perfect inspirational trigger for design. The best thing about looking to the environment for design solutions is that the palette is always changing, from autumnal oranges to cold winter blues. So where better to look than out of your window, take in the colours and then apply them to your designs.

Drawing inspiration from nature for your designs also makes you look at the world differently. Normally we whiz by from place to place but you notice the finer details and undiscovered gems when you actually stop to take it in.

#5 Colour has Political Associations

Individual political parties are associated with one colour or another. Depending on whom your audience is, this might prove to be valuable information when designing.

The association between political parties and colours isn’t a new connection but it is often taken for granted. In the UK for example the following pairings exist:

  • Labour – Red
  • Conservative – Blue
  • Liberal Democrats – Yellow
  • The Green Party – Green

If a colour is representative of a political party then the values and behaviours that the party is known for can be suggested through the use of this colour.

  • Red is often linked to socialism and communism
  • White has links to pacifism and the surrender flag. In contrast to this, black is a colour that is used in conjunction with anarchism.
  • Working class Nazism is associated with the colour brown as the SA were known as the ‘brownshirts’.

A design with one of these colours as the dominant shade may well hint at a right wing or a left wing preference or at extreme behaviours.

#6 Religion can be Linked to Colours

As with politics, colours are representative of certain religions. So as not to unintentionally offend anyone through your designs, some examples of these colour/religion associations are:

  • Green is considered to be the holy colour of Islam
  • Judaism is represented by the colour yellow
  • In Hinduism, many gods have blue skin
  • White is linked to peace across many religions

Again this may only be necessary information if you are designing a site that has specific links to religion but it also emphasises that a thorough knowledge of your audience is a fundamental part of the design process.

#7 Age Affects People’s Colour Preferences

Colour expert Faber Birren carried out many studies into this area and in his book Color Psychology and ColorTherapy, he states that for both genders, blue and red “maintain a high preference throughout life”. He found that yellow is popular with children but as become move into adulthood it shows less popularity. Birren found that “with maturity comes a greater liking for hues of shorter wave length (blue, green, purple) than for hues of longer wave length (red, orange, and yellow)”

Another factor that influences people’s colour preferences is that throughout their life there will be social and cultural changes and this can directly impact on their favourite colours. Some knowledge of what colours certain age ranges prefer can be valuable for designers. If you were designing a website for a toy store or a children’s TV channel, then knowing they prefer bright colours and yellow in particular would help with your design decisions.

Likewise, if you designed a website for a charity whereby the audience was to be the older generation then blue, green or purple might be ideal, based on Birren’s findings.

Conclusion

Colour is a complex subject with many strands and it has the power to subliminally convey values and stories. Please share your thoughts and opinions about colour, in the comments below.

Yellow shines with optimism, enlightenment, and happiness.

Shades of golden yellow carry the promise of a positive future.

Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.

HOW THE COLOR YELLOW AFFECTS US PHYSICALLY

  • Stimulates mental processes
  • Stimulates the nervous system
  • Activates memory
  • Encourages communication

CHAKRA COLORS: YELLOW IS THE COLOR OF THE SOLAR PLEXUS

Yellow is the color of the Solar Plexus Chakra, also known as Manipura.This chakra is located in the stomach area. It is linked to the stomach, liver, skin, large intestine, muscular system, and solar plexus area. The Solar Plexus Chakra is representative of vitality and will. When this chakra is open, it acts to empower a person and help them find their personal strength. It will help turn dreams and goals into reality. Gemstones that will aid the Solar Plexus Chakra include amber and citrine.

THE MEANING OF YELLOW AROUND THE GLOBE

  • In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. Yellow was associated with earth and the center (in relation to direction). The Chinese have placed a predominance upon the color yellow not seen elsewhere in the world. It was the color of emperors during both the Ming dynasty and the Qing dynasty. Huangdi, also known as the Yellow Emperor, is thought to be the founder of Chinese civilization, due to the tremendous amount of inventions that took place during his reign.
  • In India, yellow is the color of the Vaisya caste, or farmers, and is the color Hindus wear to celebrate the Festival of Spring.
  • During the tenth century in France, the doors of traitors and criminals were painted yellow.
  • In the United States, taxi cabs and school buses are associated with the color yellow.
  • During the 1357 Japanese “War of Dynasty,” warriors wore a yellow chrysanthemum as a pledge of courage.
  • Jews wore yellow armbands in Nazi concentration camps.
  • In Aztec culture, yellow symbolized food because it was the colur of corn, the primary food of the Aztec people.
  • Yellow signifies “sadness” in Greece’s culture and “jealousy” in France’s culture.

RELIGIOUS & MYTHOLOGICAL ASSOCIATIONS WITH YELLOW

  • Yellow is representative of “Greed” in Christianity.

POLITICAL ASSOCIATIONS OF YELLOW

  • The phrase “Yellow Dog Democrat” refers to a person who is a hard-core Democrat. This originates back to Southerners in the late nineteenth and early twentieth centuries who disliked the Republicans. Such people would rather vote for a “yellow dog” than a Republican.
  • Yellow is the symbol for liberalism in many countries.

INTERESTING INFORMATION ABOUT YELLOW

  • Yellow is psychologically the happiest color in the color spectrum.
  • In medical terms, a yellow flag indicates a quarantine.
  • Yellow Stones: Amber, Calcite, Cat’s Eye, Citrine, Fluorite, Golden Beryl, Golden Yellow Topaz, Golden Tiger Eye, Iron Pyrite, Lemon Chrysoprase, Yellow Celestite, Yellow Danburite, Yellow Garnet, Yellow Jade, Yellow Jasper, Yellow Kunzite, Yellow Muscovite, Yellow Rhodonite, Yellow Sapphire, Yellow Tourmaline.
  • The comic book character Green Lantern was afraid of the color yellow.
  • Yellow is the color that means “elevated” in the color-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States.
  • 75% of the pencils sold in the United States are painted yellow. Find out why…

YELLOW IN ATHLETICS AND SPORTS

  • A yellow flag is used in car racing to signal caution. Cars must remain in their current position when a yellow flag is shown.
  • A penalty is indicated in football when a referee throws a yellow flag onto the playing field.

COMPANIES OR BRANDS IDENTIFIED WITH YELLOW

POPULAR PHRASES THAT INCLUDE THE COLOR YELLOW

  • Yellowbellied: a cowardly manner
  • Yellow fever: a disease involving high fever and jaundice that is common in the tropics
  • Yellow jack: a flag flown on a vessel to show that it is under quarantine
  • Yellow dog contract: a contract which denies a person the right to join a worker’s union
  • Yellow journalism: newspaper articles thought to be sensationalized in order to sell more papers Why yellow?

{See our list of popular phrases that include color}

QUOTES ABOUT YELLOW

  • “Everyone knows that yellow, orange, and red suggest ideas of joy and plenty. I can paint you the skin of Venus with mud, provided you let me surround it as I will.” — Eugene Delacroix
  • “As a picture painted in yellow always radiates spiritual warmth, or as one in blue has apparently a cooling effect, so green is only boring.” — Wassily Kandinsky
  • “Oh yes! He loved yellow, did good Vincent…When the two of us were together in Arles, both of us insane, and constantly at war over beautiful colors, I adored red; where could I find a perfect vermilion?” — Paul Gauguin
  • “What a horrible thing yellow is.” — Edgar Degas

{See entire list of quotes about color}

WHAT IT SAYS ABOUT YOU WHEN YOU BUY A YELLOW VEHICLE

There is no question that the vehicle you drive is an extension of your personality — an unspoken, but clear message to the rest of the world. The message you send by driving a vehicle that is Sunshine Yellow:

  • Sunny disposition
  • Joyful
  • Young-at-heart

If, however, your vehicle is a Yellow-Gold, you give a different impression:

  • Intelligent
  • Warm
  • Loves comfort and will pay for it

From The Color Answer Book by Leatrice Eiseman with permission
{See what the color of the vehicle you buy says about you}

SONGS WITH YELLOW IN THE TITLE

  • “Big Yellow Taxi” by Joni Mitchell, covered by Amy Grant, covered by Counting Crows featuring Vanessa Carlton
  • “Black, Red, Yellow” by Pearl Jam
  • “Blue and Yellow” by The Used
  • “Don’t Eat the Yellow Snow” by Frank Zappa
  • “Double Yellow Line” by The Music Machine
  • “Goodbye Yellow Brick Road” by Elton John
  • “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini” by Paul Vance and Lee Pockriss
  • “Mellow Yellow” by Donovan
  • “Tie A Yellow Ribbon” by Tony Orlando and Dawn
  • “Yellow Submarine” by the Beatles
  • “Black and Yellow” by rapper Wiz Khalifa

YELLOW IN THE GARDEN

  • Yellow is considered a warm color in landscape design.
  • Yellow’s appearance in the garden has a stimulating effect.
  • Yellow flowers come forward in the landscape, helping to make a large garden feel cozier.
  • Yellow lillies make for a bright, long blooming addition to any garden.
  • Yellow’s complimentary color in the garden is purple.

YELLOW AND OUR SENSE OF TASTE

Fruit comes to mind first for yellow foods, but there are also many yellow vegetables.

  • Wonderfully sweet with firm and creamy flesh, bananas come prepackaged in their own yellow jackets.
  • The exceptional juiciness and vibrant tropical flavor of the pineapple, which balances the tastes of sweet and tart, makes them only second to bananas as America’s favorite tropical fruit.
  • Juicy and sweet, with a soft, buttery, yet somewhat grainy texture, the white to cream-colored flesh of pears was once referred to as the “gift of the gods.”
  • We are just beginning to discover the wealth of nourishment supplied by the mildly sweet flavored and finely textured winter squash. It was once such an important part of the diet of the American Indians that they buried it along with the dead to provide them nourishment on their final journey to the afterlife.

YELLOW AND OUR SENSE OF SMELL

  • “Lemon” was the original scent of the yellow colored Magic Scents Crayons from Binney & Smith Inc., introduced in 1994 with mostly food scents. However, there were numerous reports that children were eating the food-scented crayons, so the food scents were retired and replaced with non-food scents. The scent for the color yellow became “daffodil.”
  • Lemon Peel: A very strong, fresh lemon scent. Great for summer, very refreshing. Aromatherapy benefits: Uplifting, refreshing, cheering, stimulating, rejuvenating. -Scent It.com

TELL US WHAT YOU KNOW ABOUT THE COLOR YELLOW

Is there something you know about yellow that should be included here? Great! We’d love to hear from you. Share what you know about yellow (or any other color) by clicking here.

 Discover More About The Meaning, Symbolism & Psychology Of Colors

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